ATLAS 4.0 | Track
Take to the Track | Ruroc
Take to the Track | Ruroc
The Track is a place where we’re all hooked by the same thing. Speed. But for us - it goes beyond that. It’s the road trips. The hearty food and drink. The pats on the backs and bumps of the gloves. The willingness to work through the ups and downs together. It was this camaraderie that got us hooked. This is Ruroc’s declaration to the Track and the crew at the heart of it all. We’re not here to claim to be the best. We just want to follow in your footsteps and take to the Track.

Find out more: https://www.ruroc.com/atlas-4-track
The Track Tapes | Ruroc
The Track Tapes | Ruroc
This crew is a rare breed. Full of rituals and raw speed, it's a place where these riders can find the boundaries of their abilities. Where they don't have to live within the speed limit. The Track Tapes uncovers what powers these riders to take to the track and what keeps them coming back, time and time again.

These are the Track Tapes. 🎬
ATLAS 4.0 | Guardians
Five New ATLAS 4.0 Designs | Guardians
Five New ATLAS 4.0 Designs | Guardians
Let out your war cry. Twist the throttle of power that mere mortals will never obtain. The ATLAS 4.0 Guardians range is for those hunting for a quest.

Available March 22, 19:00 (LONDON TIME)
Meet the Ancient Protectors of the Past | Guardians
Meet the Ancient Protectors of the Past | Guardians
Featuring five new designs inspired by ancient protectors of the past. Mastercrafted, intricate detail will allow you to execute powers once lost to myth.

These warriors have stood guard over their respective kingdoms for centuries but are now here to serve you. Their unwavering loyalty to protect their people is what lifted them into legend.

March 22 - 19:00 (London time).

______

Follow our social channels:
Instagram | @ruroc @ruroc_snow
Facebook | https://www.facebook.com/Ruroc/
TikTok | https://www.tiktok.com/@ruroc

Order the ATLAS 4.0: www.ruroc.com
ATLAS 4.0 | Carbon Series
ATLAS 4.0 Liquid Carbon Ruby & Emerald | Carbon Series
ATLAS 4.0 Liquid Carbon Ruby & Emerald | Carbon Series

Its structure is a glossy high-spec carbon fibre weave fused with an outer layer of gemstone red and green. Tests have found them to be of unexplainable dexterity, capable of morphing to any environment. While its origins are unknown, its future is down to you. Take to the road and beyond in the new Liquid Carbon Ruby and Emerald on March 29. A Phenomenon in Protection Available March 29 - 19:00 (London Time)

Carbon Series | ATLAS 4.0 Revealed
Carbon Series | ATLAS 4.0 Revealed
There's style and substance in abundance with the beautifully crafted Carbon Series. Expertly hand-laid exposed T300 Carbon Fibre in three beautiful forms. The pristine Liquid Gloss, the stylishly original raw and the primordial iridescence of Nebula. Available to order February 18 #ATLAS4
THE LAB

The Lab from Ruroc offers a unique look into the design and engineering work that goes into making our helmets. Through interviews with artists, industrial designers and engineers, this series covers topics such as safety, product testing, and design. See first hand the innovation behind creating Ruroc helmets, as we explore the art and science behind our protective gear.

The Lab
The Road to 22.06 | The New Standard For Safety
The Road to 22.06 | The New Standard For Safety
At Ruroc, we are constantly listening to customer feedback. The ATLAS 4.0 was designed with safety and comfort front and centre. We set ourselves the challenge of meeting the ECE 22.06 standard, made possible thanks to significant improvements to the Shell, EPS and Comfort Liner in the ATLAS 4.0, along with exhaustive testing by independent third party institutes. 💪

The result? A helmet that exceeds every ECE 22.06 safety standard by at least 20%.
Introducing the Rheon Liner | The New Standard For Safety
Introducing the Rheon Liner | The New Standard For Safety
Every ATLAS 4.0 ships with our brand new comfort liner, built using Rheon Labs technology! Using a proprietary material designed to absorb linear and rotational energy from an impact, the brand new liner keeps you safer than ever before, adding an extra layer of protection between you and the road.
Sound and Comfort | The New Standard For Safety
Sound and Comfort | The New Standard For Safety
The ATLAS 4.0 was developed with rider feedback at every stage. Acoustic and thermal performance as well as psychical comfort were key. Improvements to the liner system, help to improve comfort whilst offering an extra layer of safety that allows ATLAS 4.0 to not only reach ECE 22.06, but surpass it by 20% on each test.
THE SCENE

The Scene from Ruroc takes you on a journey into the heart of the motorcycle world, showcasing the best of moto culture, though community gatherings, races, and other in-person events. Whether it’s interviews with racing legends or exclusive events hosted by Ruroc, this series highlights our deep-rooted passion for the motorcycle community.

THE Scene
UK Demo Day | ATLAS 4.0
UK Demo Day | ATLAS 4.0
On January 29, Ruroc took over the iconic motorbike venue @BikeShedMotoCo for our first ever Demo Day for the ATLAS 4.0!

Featuring an in-depth ATLAS 4.0 experience, where the team showcased the ATLAS journey so far, revealed the huge advances in safety and comfort we have made for the 4.0, refinements and new artworks as well as an exclusive look at 'Project R'. And there were helmets to try on, of course...
US Demo Day | ATLAS 4.0
US Demo Day | ATLAS 4.0
The Ruroc team brought the ATLAS 4.0 to Las Vegas, for our second Demo Day and the very first opportunity for customers to ride out in a brand new ATLAS 4.0! The team also held interactive sessions and talks from our Brand and Engineering teams.
The Women In Motorcycling Exhibition 2021 | Ruroc Events
The Women In Motorcycling Exhibition 2021 | Ruroc Events
PROTECTION FOR EVERYONE.

Thank you @womenmotouk! 🔥 As the headline sponsor for the event, we were front and centre, meeting female riders and listening to what they wanted to see from the next generation of helmets and protective wear.

We're committed to supporting Women in Motorcycling and this was a crucial step towards developing products alongside our community of female riders. Whether it's new designs and shell sizes for our helmet range, or @enginehawk jackets that are designed specifically for female riders, we're listening and we're working on it.

See you next year! 🙌
Women In Moto 2022
Women In Moto 2022
Join us for the second year of the Women In Moto exhibition at Tutbury Castle, Staffordshire UK. The Women In Moto event is a one day event dedicated to women who are already in the motorcycling space or looking to make a start. From key note speakers of inspirational women from all over the world to workshops on how to work on your own bike and self defence. The Event is jam packed with things to do so its definitely one for the calendar for 2023!
ABR Festival 2021 | Ruroc Events
ABR Festival 2021 | Ruroc Events

Getting out there and meeting riders has been hard this past 18 months. With restrictions lifting, we managed to book ourselves into Adventure Bike Rider Festival to meet some riders and show off our latest Atlas 3.0 Helmets and @Enginehawk Jackets! 💪

Most donuts on a motorcycle in one minute! 🍩
Most donuts on a motorcycle in one minute! 🍩
Can our good friend and legendary stunt rider Mark Van Driel break the world record for the most complete donuts in 60 seconds? Watch to find out...
You've Never Seen a Bike Like This Before... | Engler Desat at Salon Privé 2022
You've Never Seen a Bike Like This Before... | Engler Desat at Salon Privé 2022
When the guys at Engler told us about their new Desat Superquad, we knew we had to hook them up with some Ruroc ATLAS 4.0s for this year's Salon Privé event, here in the UK. With absolutely mind-blowing performance numbers and a completely unique look, the Engler Desat has to be seen to be believed. The Ruroc team went down to check it out.
Ruroc Does Motorcycle Live 2022
Ruroc Does Motorcycle Live 2022
Join Archie and our special guest Blockhead all the way from Florida USA, as they take a look around Motorcycle Live 2022 and check out some highlights of the show.
Ruroc 2022 | Prepare For What's Next
Ruroc 2022 | Prepare For What's Next
It's been a busy year here at Ruroc, and heading into an even busier 2023! What's been the highlight for you?
Harley Davidson Adventure Day | Ruroc
Harley Davidson Adventure Day | Ruroc
We took Ex British Championship Motorcycle racer @tmac77 and Stunt rider Mark Van Driel, to the Harley Davidson Adventure Centre in Wales to put both off road skills to the test! Also Joined by Ruroc's Archie and Davy, Showing them how its done 😂 Enjoy!
Harley Davidson Adventure Day | Ruroc
Harley Davidson Adventure Day | Ruroc
We took Ex British Championship Motorcycle racer @tmac77 and Stunt rider Mark Van Driel, to the Harley Davidson Adventure Centre in Wales to put both off road skills to the test! Also Joined by Ruroc's Archie and Davy, Showing them how its done 😂 Enjoy!
Ruroc | Korta-T
Ruroc | Korta-T
Kortel "Korta-T" Autrey is a stuntman from Watts, Los Angeles. With a dream to influence inner-city youth away from gang violence, he uses the power of motorcycles to show kids in his community what they're capable of. Over the course a few days, Ruroc followed him to see some of the incredible work he is doing.

Support Bikes Over Bang’n
www.bikesoverbangn.com
The Helmet That Saved Me | Ruroc ATLAS Tested
The Helmet That Saved Me | Ruroc ATLAS Tested
TESTED TO THE LIMITS.

These are the stories that inspire us to keep developing and improving our helmets, to make them the safest they can possibly be. 💪

Ruroc helmets are tested to the limits every day. That couldn't be more true for Ty Cooper. Pulling away from a junction he was hit by a car running a red light, at considerable speed. It's a situation nobody wants to be in. Thankfully, Ty was wearing his Ruroc helmet, and although he received multiple broken ribs and a broken collarbone, his head and neck stayed fully protected, with no signs of concussion.

Every Ruroc ATLAS helmet ships with full ECE 22:05 and DOT FMVSS218 certification. But this is just the minimum standard we work towards. ATLAS 2.0 and 3.0 both have emergency pull tabs to safely and easily remove the comfort liner in the event of a crash, whilst the Fidlock system keeps you secure in your helmet if you fall.

Our helmets are designed to take a beating, so you don't have to. Glad we could help keep you safe Ty! 🙌
Ace Cafe Orlando Ride Out | Daytona Bike Week
Ace Cafe Orlando Ride Out | Daytona Bike Week

Join the team as we head from Blockhead's HQ and ride to Ace Cafe Orlando! Some crazy bikes to check out in this one...

Daytona 200 | Daytona Bike Week 2023
Daytona 200 | Daytona Bike Week 2023
In our final stop on our trip, we headed to the legendary Daytona International Speedway to check out the Daytona 200 race! We also chat to a very familiar face in the paddock, after the Kind Of The Baggers 😉
Ruroc Takes On Main Street | Daytona Bike Week 2023
Ruroc Takes On Main Street | Daytona Bike Week 2023
Welcome to episode one of our Daytona Bike Week series, where the Ruroc team soak up the sights and sounds of the historic Main Street!
ATLAS 4.0 | DC Collection
ATLAS 4.0 Harley Quinn | DC Collection
ATLAS 4.0 Harley Quinn | DC Collection

If you're going to go a little crazy, you may as well sit back and enjoy the ride! The hijinks and shenanigans of the one and only Clown Princess of Crime, Harley Quinn, come to ATLAS 4.0 on May 27 #HarleyQuinn

ATLAS 4.0 Superman | DC Collection
ATLAS 4.0 Superman | DC Collection
Faster than a speeding bullet, more powerful than a locomotive... Superman fights a never-ending battle for truth and justice.

Inspired by the Man of Steel's iconic blue uniform, flowing red cape and 'S' shield, ATLAS 4.0 Superman is coming May 27.
ATLAS 4.0 The Batman | DC Collection
ATLAS 4.0 The Batman | DC Collection
Fear is a tool. 🦇

Become the shadow in the new ATLAS 4.0 The Batman coming May 27 #TheBatman
ATLAS 4.0 The Riddler | DC Collection
ATLAS 4.0 The Riddler | DC Collection
If you are justice, please do not lie. What is the price for your blind eye ❓

Get ready for the ATLAS 4.0 The Riddler, launching May 27 #TheRiddler
ATLAS 4.0 Wonder Woman | DC Collection
ATLAS 4.0 Wonder Woman | DC Collection
Wise as Athena, swifter than Hermes, and stronger than Hercules, Wonder Woman is a symbol of truth, justice and equality to people everywhere.

Wonder Woman comes to ATLAS 4.0 May 27 #wonderwoman
Everything You Need To Know | DC Collection
Everything You Need To Know | DC Collection
Here’s everything you need to know about the ATLAS 4.0 DC Collection in two minutes #DCCollection #May27
ATLAS 4.0 | In a World of Your Own
ATLAS 4.0 Lucid Waves | In a World of Your Own
ATLAS 4.0 Lucid Waves | In a World of Your Own

Blurring the lines between dreams and reality - Lucid Waves sends you on the trip of a lifetime. Bold swirls get you lost in a sea of thoughts; the only limit is your imagination. A gloss black shell dipped in vivid colour, this is our most intoxicating ATLAS 4.0 design yet.

ATLAS 4.0 Maahes | In a World of Your Own
ATLAS 4.0 Maahes | In a World of Your Own

Ferocity, strength and power; Maahes is a symbol of dread to all who stand in his way. The protector of pharaohs through this life and the next, there's no greater force to have on your side. Set upon a matte black base and adorned in sacred gold and silver detailing - the deity's ferocious lion form comes to life in this fierce ATLAS 4.0 design.

ATLAS 4.0 Shadow Sprite | In a World of Your Own
ATLAS 4.0 Shadow Sprite | In a World of Your Own

The shadowy swamps of Louisiana beckon you forth, will you heed its call? Embroiled in mystic runes and enchanted by otherworldly spirits, cast a spell on all those who dare come near. Neon purples and blues ensnare the gloss black base, enveloping it in a wisp of colour - reaching out of the shadows. Summoned from a world beyond our own, the ATLAS 4.0 Shadow Sprite is finally let loose.

British Superbike Championship
Bennetts British Superbike Championship - RD1 Silverstone | RUROC X Completely
Bennetts British Superbike Championship - RD1 Silverstone | RUROC X Completely
Round One of the Bennetts British Super bike Championship headed to the Historic Silverstone Circuit a few weekend's ago, where Ruroc made an appearance alongside Completely Motorbikes soaking up everything BSB.

Check out RD1 Highlights here!

Find out more: https://www.ruroc.com/atlas-4-track
ATLAS 4.0 | Revealed
Fenrir | ATLAS 4.0 Revealed
Fenrir | ATLAS 4.0 Revealed
A monstrous wolf, with unparalleled strength and boundless evil - Fenrir's escape will trigger the end of days. 🐺 An intricate hand-crafted gold leaf design, featuring the Fenrir wolf and its snarling teeth, shrouded in ornate urnes style pattern-work...this beast is ready to roam-free. The ATLAS 4.0 Fenrir is available to order February 18.
Jormungandr | ATLAS 4.0 Revealed
Jormungandr | ATLAS 4.0 Revealed
Discarded into the great ocean, Jormungandr grew to become the colossal venomous world serpent, wrapping itself around Earth and tightly grasping its own tail. Once this bond is broken, Ragnarok is inevitable, with thunderously violent unrest at sea and skies filled with poison, doomsday will descend.

This venomous design, packed with the leviathan's razor sharp teeth, wrapped in scaled armour etched with runic lettering. Release this helmet and watch the chaos unfold, it's time to ride! Order the ATLAS 4.0 Jormungandr on February 18 #ATLAS4
Street King | ATLAS 4.0 Revealed
Street King | ATLAS 4.0 Revealed
The streets, they're what shape us, what make us, and what we ride on. Every kingdom needs a king, make the streets yours. A regal-renegade combination of sleek matte black, with a hand-laid gold etched skull design and steel-grey accents, a helmet fit for a Street King! 👑
Surtr | ATLAS 4.0 Revealed
Surtr | ATLAS 4.0 Revealed
Forged from the extreme depths of the underworld. The fire giant, Surtr, rises up to lead the destruction of the cosmos.

An artwork born straight from the heart of a volcano, featuring Surtr's flaming grin and lava patchwork. This demon of a helmet was made to burn out.
Serpent | ATLAS 4.0 Revealed
Serpent | ATLAS 4.0 Revealed
Discarded into the great ocean, Jormungandr grew to become the colossal venomous world serpent, wrapping itself around Earth and tightly grasping its own tail. Once this bond is broken, Ragnarok is inevitable, with thunderously violent unrest at sea and skies filled with poison, doomsday will descend.

This venomous design, packed with the leviathan's razor sharp teeth, wrapped in scaled armour etched with runic lettering. Release this helmet and watch the chaos unfold, it's time to ride!
El Cobre | ATLAS 4.0 Revealed
El Cobre | ATLAS 4.0 Revealed
The iconic and intricate Calavera design is back with a sleek new copper colourway, it's the turn of El Cobre to rise from the dead. Inspired by the traditional 'Dia de los Muertos' Skull art, El Cobre makes a statement in style... 💀
Outrun | ATLAS 4.0 Revealed
Outrun | ATLAS 4.0 Revealed
It's the summer of '82, your synthwave mix-tape on deck, box-fresh sneakers looking fly, it's time to ride out into the sunset with no cares in the world. The Outrun helmet is here to give you the ultimate retro vibes. Featuring a poly-wire frame skull design shrouded in intricate 80's inspired neon detailing. It's time to level up!
The Joker | ATLAS 4.0 Revealed
The Joker | ATLAS 4.0 Revealed
Guess who's back?! And this time, he's here to stay! We're unleashing The Joker ATLAS 4.0, back to roam the roads and terrorise the streets. Hold on, it's gonna' be one hell of a ride!
Ruroc Snow | Pro Team
RUROC PRO TEAM | Episode 1: Stian Kleivdal
RUROC PRO TEAM | Episode 1: Stian Kleivdal

From the elite, to the extreme, and downright sendy, that’s another season for the books. Packed with plenty of highs, we can officially say - we’re back. To celebrate, we’re spotlighting our Ruroc Pro Team. Starting with Pro Snowboarder Stian Kleivdal, we’ll be sharing the stories of what draws them to the mountains, in the coming months. Made up of some of the best skiers and snowboarders in the game, our pro team aren’t afraid of going big and finding the limits of snowsports. Our designers have this rowdy group of riders at its core, to help bring you some of the best products on the mountain. Check out the video below to find out where it all began for Stian and why he's part of the Ruroc Pro Team.

RUROC PRO TEAM | Episode 2: Thomas Feurstein
RUROC PRO TEAM | Episode 2: Thomas Feurstein

From the elite, to the extreme, and downright sendy - let’s meet the riders who do it season after season. For some, snowboarding is a way of life. From a young age, Thomas Feurstein has committed himself to the sport. Famous not only for crushing it on the Freeride World Tour and his playful riding style, Thomas is also a pro at skipping the lift line!

RUROC PRO TEAM | Episode 3: Borja Azurmendi
RUROC PRO TEAM | Episode 3: Borja Azurmendi

From the elite, to the extreme, and downright sendy - let’s meet the riders who do it season after season. Pro skiers and snowboarders are more than just the ones hucking the biggest cliffs. Bringing these mind-blowing scenes to our screens and fans around the world is what carries the sport. Borja Azurmendi delivers that better than anyone else. As a rider who shreds himself but is always chasing others with follow cams, he needs gear that can adapt on the move. Watch this episode and find out what made him fall in love with the sport, his career highlights and why he’s involved with Ruroc.

RUROC PRO TEAM | Episode 4: Sam Baumgartner Part 1
RUROC PRO TEAM | Episode 4: Sam Baumgartner Part 1

From the elite, to the extreme, and downright sendy - let’s meet the riders who do it season after season. The life of a snowsports pro isn’t just about sending the biggest gaps or getting first tracks on a pow day. There are plenty of bumps and breaks along the way. Ruroc Pro Team rider Sam Baumgartner knows the price pro athletes have to pay to be the best in the sport. Watch the video to see how Sam is dealing with injury and his journey to being a top rider in the sport, stay tuned for part 2!

RUROC PRO TEAM | Episode 5: Tanner Hall
RUROC PRO TEAM | Episode 5: Tanner Hall

From the elite, to the extreme, and downright sendy - let’s meet the riders who do it season after season. Tanner Hall. An Icon, a pioneer, a lion within. The man who became a game-changing legend in the industry. His X-games medals, iconic film features and wild FWT lines make him one of the most decorated skiers to grace the sport. He’s an inspiration to riders around the world and has shaped skiing for generations to come. While others have hung up their boots from injury, Tanner has sent his body to hell and back and still come out the king of the mountain. There are many skiers - but only one Ski boss. We sat down with Tanner to hear what keeps driving him to test the boundaries of freeskiing and why he’s a part of Ruroc. This is our team, this is who we are. This is Ruroc.

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