Ruroc Helmet Design Competition 2026 Rules, Terms and Conditions

These are the full terms of the Competition. By entering, you agree to them. Please read section 9 in particular, which covers what happens to the ownership of your design if you win.

1. Competition at a Glance

Promoter: Tytan PG Limited (Ruroc), Unit 2 Barnett Way, Barnwood, Gloucester, England, GL4 3RT.

Competition opens: 21/08/2026, 17:00 BST

Competition closes: 24/09/2026, 09:00 BST

Who can enter: Aged 18 or over, resident anywhere Ruroc ships (see section 2)

How to enter: Email your entry to [email protected]

Maximum entries: One entry per person

Prizes: One winner and one runner up

Winner selection: A shortlist of 8 selected by the Ruroc Judge Panel, then a knockout decided by community vote

Result announced: Expected winning result released 24th September 2026. This is an estimate and not a commitment. The result will be published on the Ruroc website, by email to entrants and on Ruroc social channels.

Ownership of the winning design: Ownership passes to Ruroc. The winning design is intended for commercial manufacture and sale. See section 9 before entering.

2. Eligibility

The Competition is open to individuals aged 18 or over at the date of entry who are resident in one of the eligible territories listed below.

Eligible Territories

The Competition is open worldwide, in any country or territory to which Ruroc currently ships, because the prize includes physical products that must be delivered to the winner. The Competition is not open to residents of any country or territory subject to UK, EU or US sanctions or export restrictions, and Ruroc cannot award a prize where delivery would breach those restrictions or where local law prohibits or restricts the Competition.

Entrants are responsible for checking that entry is lawful where they live. Any import duties, taxes or customs charges arising on delivery of a prize are the winner’s responsibility.

Employees of Ruroc and of any Ruroc group company, their immediate families and households, anyone professionally connected with the Competition, and anyone involved in judging or administering it, are not eligible to enter.

Entries must be made by the individual who created the work being entered. Collaborative, studio, agency and company entries are not permitted, because the Competition requires a single identifiable author who can grant the rights described in section 9.

Ruroc may request reasonable evidence of eligibility, identity, age, residence and rights in an entry at any stage, and before awarding a prize.

3. How to enter

• Download the official Ruroc Helmet Design Competition 2026 artwork and template pack.
• Create an original helmet design that complies with the design rules in section 4 and the technical guidelines in section 5.
• Prepare the required entry materials listed below.
• Email your entry to [email protected] before the closing deadline, including all of the information listed below.

Official template pack: Downloadable from website landing page

Official entry route: Email to [email protected], with the subject line "Helmet Design Competition 2026 Entry". Entries submitted by direct message, comment, post or any other route are not accepted.

File size: Attachments must total no more than 20 MB. If your files are larger, include a download link (for example WeTransfer or Google Drive) that remains live for at least 30 days. Ruroc cannot accept an entry that does not arrive or that cannot be downloaded.

Content required in the email: See section 3.1 below. An entry that is missing any of it may be treated as invalid.

Source artwork: Production-ready editable source artwork in the formats listed in section 5 is required from the winner, and may be requested from any shortlisted entrant at any stage. It must be supplied within 5 working days of request from Ruroc. Failure to supply on time may result in the entry being withdrawn and replaced.

Entry limit: One entry per person. Where more than one entry is received from the same person, only the first valid entry will be considered.

Cost of entry: Free. No purchase is necessary. Postal entries are not accepted for this Competition.

3.1 Information to include in your entry email

Copy the following into the body of your email and complete it. By sending the email you confirm that each statement is true.

• Full name
• Country of residence
• Design title
• A description of your design, up to 100 words
• "I am 18 or over."
• "This design is my own original work and I created it myself."
• I have/have not [delete as appropriate] used a generative AI tool for ideation, reference and mood boarding.
• "I have not used a generative AI tool to create the submitted artwork."
• "Third party or stock assets used, and the licence I hold for each: [list, or state none]."
• "I have read and accept the Competition Rules, Terms and Conditions, including the ownership terms in section 9."

An entry is treated as received only when it arrives in the [email protected] inbox. The time recorded on Ruroc’s receiving mail server is the time of entry. Ruroc is not responsible for entries that are lost, delayed, blocked by a spam or attachment filter, corrupted, incomplete or not successfully transmitted. Proof of sending is not proof of receipt, and Ruroc will not acknowledge every entry individually.

4. Design and content rules

• Your entry must be your own original work, and you must hold all rights necessary to submit it and to grant the rights described in section 9.
• Third party logos, trade marks, branded graphics, characters, copyrighted artwork, photographs, illustrations, typefaces or other protected material may not be used unless you hold a licence that permits commercial use, and you can provide evidence of it on request.
• Stock assets may only be used where you hold a licence permitting commercial reproduction on products for sale, and you must disclose them at entry.
• Entries must not contain unlawful, discriminatory, hateful, threatening, defamatory, sexually explicit or otherwise seriously inappropriate material, or content that Ruroc reasonably considers unsuitable for the Competition or the Ruroc brand.
• Entries must not impersonate another person, misrepresent authorship, or copy another entrant or designer.
• Entries must comply with the official helmet template and all technical production restrictions in section 5.
• Ruroc may disqualify an entry that does not comply with these rules, or that cannot reasonably be manufactured within the stated production constraints.

Generative AI. Generative AI tools may be used for ideation, reference and mood boarding only. The submitted artwork must be created by you. Artwork that is generated, in whole or in material part, by a generative AI tool may not be entered. You must disclose at entry any use of AI tools in your process. Undisclosed or prohibited use will result in disqualification at any stage, including after a prize has been awarded.

Rationale: the winning design will be manufactured and sold. Material AI generated content may not attract copyright protection in the UK or the US, which would leave Ruroc unable to protect the design against copying and unable to rely on the entrant’s warranty of ownership.

5. Technical artwork guidelines

Helmet / template: AT4.0 CARBON

Maximum colours: 8 Colours Maximum

Safe zone from template edge: Designs must not be more than 40mm from the template edge (whether smaller or larger)

Excluded areas: All vents, spoilers and plastic trims cannot be printed or designed over - these must remain matte black

Editable source files: Submit the file as a Photoshop (.psd), Illustrator (.ai) or PDF - all must have editing capabilities retained

Vector/Raster: Vector Artwork preferred as higher quality

Mock-up views: You must show a mock-up of how your design looks on the helmet, as part of your entry submission, from the following angles:

• Front View
• Left Side View
• Right Side View
• Top View
• Back View

Finish: Please specify one finish from the following: Matte, Satin or Gloss.

Other production constraints. Important Design Considerations:

• Any gradients will be produced as a dot matrix instead of a smooth colour transition
• Very fine detail/speckling may not translate into the final factory print
• Keep areas of foil/reflective material small as large areas will likely crack and split in production
• Don’t use transparent layering as part of the design

Refinement: The winning artwork will need technical changes so that it can be manufactured on a three-dimensional helmet shell, including seam and overlap adjustments, colour conversion, resizing and repositioning.

Ruroc will consult the winner during refinement and give them a reasonable opportunity to comment before manufacture. The winner does not have a right of approval and all decisions on the final production specification rest with Ruroc.

6. Judging and winner selection

This is a skill-based design competition. Neither the shortlist nor the winner is selected at random.

6.1 Stage One: Technical Feasibility Check

All entries received will first be checked for compliance with sections 2 to 5. Entries that are ineligible, non-compliant or that cannot reasonably be produced within the published technical constraints will be excluded at this stage.

6.2 Stage Two: Judging Panel Shortlist of 8

The panel will include at least one demonstrably independent and competent member who is not employed by Ruroc or otherwise connected to it. The full names of the independent judges will be made available on request.

Eligible entries will be assessed by the Ruroc Judge Panel against the criteria below. The criteria are not individually weighted, and the panel will consider them in the round. The 8 entries the panel considers strongest overall will be shortlisted and go through to the community vote.

• Originality and creativity
• Visual impact on the helmet form
• Fit with the Ruroc brief and brand
• Coherence of the design across all views and angles
• Technical compliance and production feasibility

6.3 Stage Three: Community Vote

The 8 shortlisted designs go into a knockout, decided by the Ruroc community.

Format: the shortlisted designs are paired against each other by a random draw carried out by Ruroc. Each pair is put to a head-to-head vote in a tournament-style competition, comprising of 4 quarterfinals, 2 semifinal and a final. The design in each pair with the higher number of valid votes goes through to the next round. Rounds continue in the same way until one design remains. That design wins.

Voting method: each round is a poll style post published in the Ruroc Motorcycle Gang Facebook group.

Voting window: each round is open for 48 hours. The opening and closing times will be stated on each post.

Who can vote: any member of the group. Membership of the group is free and requests to join will be accepted from any eligible person for the duration of the voting rounds.

Tie break: if a round is tied at the close of its window, voting in that round will remain open for a further 2 hours. If a tie remains, the Ruroc Judge Panel will decide which design goes through, using the published judging criteria.

Integrity: one vote per person per round. Ruroc may discount votes it reasonably believes to be duplicated, automated, purchased, incentivised or otherwise manipulated, and may disqualify an entrant who offers any inducement in exchange for votes or who organises coordinated voting. If a round is materially affected by manipulation or by a platform failure, the judging panel will determine that round against the published judging criteria.

Administration: Ruroc will publish the round schedule alongside the shortlist. Ruroc conducts the draw internally and its outcome is final. Ruroc may adjust the number of shortlisted designs, the pairings, the number of rounds and the round timings where reasonably necessary for the fair or practicable running of the Competition.

Judging, draw and voting decisions are final, subject to Ruroc administering the Competition fairly and in accordance with these rules. No correspondence will be entered into.

No entry of sufficient standard. If, in the reasonable opinion of the judging panel, no entry meets the standard required for commercial production, Ruroc may decide not to shortlist, not to run the community vote, and not to award the winner prize. Ruroc will announce that decision and, where it does so, will award a runner up prize to the strongest eligible entry.

Platform disclaimer. This Competition and the vote are in no way sponsored, endorsed, administered by, or associated with Facebook, Meta, Instagram or any other platform. Entrants and voters release each platform from any liability in connection with the Competition, and are responsible for complying with that platform’s own terms of use.

7. Prizes

Number of prizes: one winner and one runner up. The winner is the design left standing at the end of the knockout. The runner up is the designer of the design it beat in the final round.

Winner:

• Five helmets carrying the winning design, in a size and configuration confirmed with the winner.
• Recognition as the winning creator across Ruroc social media, the product page and the website.
• Collaboration with the Ruroc Design Team during refinement (post-Competition)

Runner up:

• One free helmet, chosen by the runner up from current Ruroc stock
• One-time use 50% discount code
• Recognition as the runner up across Ruroc social media and the website

Commercial production of the winning design: Ruroc intends to produce a limited run of 100 helmets carrying the winning design for sale to the public. The production run is not a prize and Ruroc gives no guarantee that the run will proceed, or that it will be of any particular size, but the rights granted in section 9 apply whether or not it does.

Prize delivery timing: the winner’s five helmets are produced as part of the limited run and will be delivered within 30 days of that production run completing. The runner up’s helmet will be delivered within 30 days of the runner up confirming their choice and size. Ruroc currently expects the production run to complete by the end of 2027. That is an estimate based on current production planning and is not a commitment or a guaranteed delivery date. Prize delivery is later than 30 days after the closing date because the winning design must first be adapted for production and manufactured.

If the production run does not proceed: Ruroc is under no obligation to manufacture or sell the winning design. If Ruroc decides not to proceed with the limited run, Ruroc will still produce and deliver the winner’s five helmets carrying the winning design.

Prizes are non transferable and no cash alternative is available. If a prize becomes unavailable for reasons outside Ruroc’s reasonable control, Ruroc may provide a reasonable equivalent of equal or greater value. Ruroc will cover standard delivery to the winner’s address. Any import duties, taxes or other charges arising in the winner’s country are the winner’s responsibility, as is any declaration of the prize to their tax authority. Ruroc may withhold a prize until identity and eligibility checks are complete.

8. Winner notification and announcement

Shortlist notification: By email, before the first round of voting opens.

Winner contact method: Email, to the address given at entry.

Winner response period: 5 working days from Ruroc’s first notification email.

Result announcement: Ruroc expects to announce the result by 24th September 2026. This is an estimate and not a commitment. The result will be published on the Ruroc website, by email and on Ruroc social channels.

Ruroc will make reasonable efforts to contact the selected winner. If the winner cannot be contacted after reasonable attempts, fails to respond within the stated period, cannot prove eligibility or rights in the entry, declines to sign the winner agreement referred to in section 9, or otherwise cannot comply with these rules, Ruroc may award the prize to the runner up, and then to the next highest ranked eligible entry.

Ruroc will publish information showing that a valid award took place, ordinarily the winner’s surname and county or region together with the winning entry. Entrants may object to, or ask to reduce, the publication of their personal information by contacting Ruroc, subject to any information Ruroc must still provide to the Advertising Standards Authority or another regulator if challenged. A list of winners will be available on request for three months after the announcement by emailing [email protected].

9. Intellectual property and commercial use

Read this section before you enter. If your design wins, ownership of it passes to Ruroc and Ruroc may manufacture and sell it. The prize is the only payment you will receive. Do not enter unless you accept this.

9.1 All Entries

Entrants retain ownership of the copyright in their entries.

By entering, each entrant grants Ruroc a non exclusive, worldwide, perpetual, irrevocable, royalty free licence to use, reproduce, display and adapt their entry in connection with the Competition and with Ruroc marketing, social media and archive material. Ruroc may publish any entry, including shortlisted and unsuccessful entries, at any time.

9.2 The Winning Design

Ownership: If your entry wins, you assign to Ruroc, with full title guarantee, all intellectual property rights in the winning design, including copyright, for the full term of those rights everywhere in the world. Ruroc becomes the owner of the winning design and may use, adapt, manufacture, market, sell, licence, register and enforce it however it chooses, with no restriction and with no further payment to you. This assignment takes effect when the winner agreement is signed.

What The Designer Keeps: Ruroc grants the winner a non-exclusive, royalty free right to display the winning design in a personal, non-commercial portfolio, crediting Ruroc. The winner may not otherwise use, licence, sell or reproduce the winning design, or any design that is substantially similar to it, and may not permit any third party to do so.

Payment: The prize is the full and final consideration for the rights assigned. No fee, royalty, commission or further payment of any kind is due to the winner in respect of any use, manufacture, sale or licensing of the winning design, whatever the volume or value of sales, and whether or not Ruroc produces the design at all.

Credit: Ruroc will credit the winner as the designer on the product page for the drop and in the launch campaign. The form and placement of the credit, including any credit on packaging, the helmet or its decals, is at Ruroc’s discretion.

Modifications and Moral Rights: Ruroc may modify, adapt, recolour, crop, extend, combine or redevelop the winning design as it sees fit, for production, safety, certification, brand or commercial reasons, and may use it on any product or in any material. To the fullest extent permitted by law, the winner waives their moral rights in the winning design, including the right to object to derogatory treatment, and agrees not to bring any claim in respect of Ruroc’s use of it.

Winner Agreement: As a condition of receiving the prize, the winner must sign the Winner Agreement at Annex A to these rules, which confirms the assignment and the warranties below. If the winner does not sign it within 10 working days of being asked, Ruroc may withdraw the prize and award it to the runner up.

9.3 Warranties

Each entrant warrants that their entry is their own original work, that it does not infringe the intellectual property, moral, privacy or other rights of any third party, that they hold all licences necessary for any third party asset used, and that they are able to grant the rights described in this section. If Ruroc reasonably believes an entry breaches this warranty, it may disqualify the entry at any stage, including after the prize has been awarded, and may withdraw the design from production.

10. Publicity

The winner and runner up agree to take part in reasonable publicity relating to this Competition. This may include their name, a photograph, their county or region and country of residence, and their entry being published with the result and used in Ruroc promotional, marketing and publicity material in any media worldwide, in perpetuity, without further notice and without a fee.

A winner may decline to have a photograph or their full name published and may instead be credited by first name and surname initial. Publicity requests will not require travel unless Ruroc separately agrees and pays for it.

Ruroc may feature entries during the Competition without implying that a featured entrant has won. Personal information will be handled in accordance with data protection law and the Ruroc Privacy Policy.

11. Data and Marketing

Ruroc will use the personal information provided in connection with the Competition to administer entries, verify eligibility, contact entrants, select and contact winners, fulfil prizes, manage rights in entries and comply with legal and regulatory obligations. Further information is available in the Ruroc Privacy Policy.

Marketing: Entering does not sign you up to anything. Ruroc will not add entrants to any marketing list as a result of entering, and will only email entrants about the Competition itself.

Retention: entry emails, artwork and entrant details will be deleted within 12 months of the result, other than the winning and shortlisted material Ruroc needs to retain for the drop and for regulatory evidence.

12. Disqualification and Administration

Ruroc may verify entries and may disqualify an entrant for breach of these rules, fraud, dishonesty, manipulation of entries or votes, infringement of third-party rights, or conduct contrary to the spirit or fair administration of the Competition.

Automated, bulk, third party or otherwise manipulated entries are prohibited.

Ruroc will conduct the Competition fairly and under proper supervision. Ruroc may amend, suspend or cancel the Competition where reasonably necessary because of circumstances outside its reasonable control, a legal or regulatory requirement, fraud, a technical or platform failure, insufficient entries, or any other circumstance that makes fair, lawful or practicable administration materially more difficult. Ruroc will take reasonable steps to communicate any material change and to avoid unfairly disadvantaging entrants.

13. Liability

To the extent permitted by law, Ruroc is not responsible for loss, damage, delay, failure, injury or disappointment caused by events outside its reasonable control, or by an entrant’s failure to comply with these terms. Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for fraud or for death or personal injury caused by negligence, and nothing affects an entrant’s statutory rights.

14. General

If any part of these terms is found to be invalid or unenforceable, the rest continues to apply. If Ruroc does not enforce a provision immediately, that does not waive its right to enforce it later.

These terms and this Competition are governed by English law and the courts of England and Wales have jurisdiction, subject to any mandatory rights that apply to an entrant in their place of residence.

Promoter: Tytan PG Limited (Registered Company Number 16694693), Unit 2 Barnett Way, Barnwood, Gloucester, England, GL4 3RT.

Annex A: Winner Agreement

This is the agreement the winner signs. It is printed here so that entrants can read it before entering. Only the winner signs it.

This agreement is signed by the winner of the Ruroc Helmet Design Competition 2026 as a condition of receiving the prize. It transfers ownership of the winning design to Ruroc. It confirms the position already set out in section 9 of the Competition Rules, Terms and Conditions and adds no rights that were not published before entry.

Parties

Ruroc: Tytan PG Limited (Registered Company Number 16694693), Unit 2 Barnett Way, Barnwood, Gloucester, England, GL4 3RT.

The Designer: [FULL NAME] of [ADDRESS], email [EMAIL]

The Design: The helmet design titled [TITLE] submitted by the Designer to the Ruroc Helmet Design Competition 2026 on [DATE], as attached at Schedule 1.

Date: [DATE]

A1. Assignment of rights

A1.1 The Designer assigns to Ruroc, with full title guarantee, all intellectual property rights in the Design, including copyright and all design rights, for the full term of those rights and any renewals or extensions, throughout the world. This includes the right to bring proceedings in respect of any infringement occurring before the date of this agreement.

A1.2 Ruroc is the owner of the Design and may use, reproduce, adapt, modify, manufacture, market, distribute, sell, licence, sublicense, register and enforce it, in any medium, on any product and through any channel, as it sees fit and without further reference to the Designer.

A1.3 Ruroc grants the Designer a non exclusive, royalty free right to display the Design in a personal, non commercial portfolio, crediting Ruroc. The Designer must not otherwise use, licence, sell or reproduce the Design, or any design that is substantially similar to it, and must not permit any third party to do so.

A1.4 The Designer will, at Ruroc’s request and cost, sign any further document and do anything reasonably necessary to give full effect to this assignment or to help Ruroc register or enforce the rights in the Design.

A2. Payment

A2.1 In consideration for the assignment, Ruroc will provide the winner prize described in the Competition Rules, being five helmets carrying the Design, recognition as the designer, and a collaboration session with the Ruroc design team.

A2.2 The prize is full and final consideration. No fee, royalty, commission or further payment of any kind is due to the Designer in respect of any use, manufacture, sale or licensing of the Design, whatever the volume or value of sales, and whether or not Ruroc produces the Design at all.

A2.3 Ruroc is under no obligation to manufacture, market or sell the Design, or to produce it in any particular volume. If Ruroc decides not to proceed with the limited production run, Ruroc will still produce and deliver the Designer’s five helmets carrying the Design.

A3. Production and moral rights

A3.1 Ruroc may modify, adapt, recolour, crop, extend, combine or redevelop the Design as it sees fit, for production, safety, certification, brand or commercial reasons.

A3.2 Ruroc will consult the Designer during refinement and give the Designer a reasonable opportunity to comment before manufacture. The Designer has no right of approval and all decisions on the final production specification rest with Ruroc.

A3.3 To the fullest extent permitted by law, the Designer waives all moral rights in the Design, including the right to be identified as its author and the right to object to derogatory treatment, and agrees not to bring any claim in respect of Ruroc’s use or modification of it. This waiver does not affect Ruroc’s commitment to credit the Designer under clause A4.

A4. Credit

A4.1 Ruroc will credit the Designer on the product page for the drop and in the launch campaign, using [full name] / [first name and surname initial], at the Designer’s election below.

A4.2 The form and placement of the credit, including any credit on packaging, on the helmet or on its decals, is at Ruroc’s discretion.

A5. Designer warranties

A5.1 The Designer warrants that:

• the Design is their own original work and was created by them personally;
• the Design was not generated, in whole or in material part, by a generative AI tool, and any use of AI tools in their process was disclosed at entry;
• the Design does not infringe the intellectual property, moral, privacy or other rights of any third party;
• they hold all licences necessary for any third party asset incorporated in the Design, permitting commercial reproduction on products for sale, and will provide evidence on request;
• they have not licensed, assigned or otherwise granted rights in the Design to any third party; and
• they are free to enter into this agreement and to grant the rights in it.

A5.2 If a warranty in clause A5.1 is breached, Ruroc may withdraw the Design from production, require the return of the prize or its value, and recover any direct costs it has incurred in preparing the Design for production. This does not limit any other remedy available to Ruroc.

A6. Publicity

A6.1 The Designer agrees to take part in reasonable publicity relating to the Competition and the drop. Their name, a photograph, their county or region and country of residence and the Design may be used in Ruroc promotional material in any media worldwide, in perpetuity, without further fee.

A6.2 Publicity requests will be reasonable in scope, cost and time commitment. The Designer may decline to have a photograph or full name published, and will not be required to travel unless separately agreed and paid for by Ruroc.

A7. Confidentiality

A7.1 The Designer will keep confidential any non public information about Ruroc products, tooling, pricing, launch plans or commercial arrangements disclosed during the collaboration, and will not announce or publish anything about the Design or the drop before Ruroc’s public announcement.

A8. General

A8.1 This agreement, together with the Ruroc Helmet Design Competition 2026 Rules, Terms and Conditions, is the entire agreement between the parties in relation to the Design. Where there is a conflict, this agreement prevails.

A8.2 Nothing in this agreement creates an employment, partnership, agency or joint venture relationship between the parties.

A8.3 Nothing in this agreement limits or excludes liability where it would be unlawful to do so, and nothing affects the Designer’s statutory rights.

A8.4 This agreement is governed by English law and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory rights that apply to the Designer in their place of residence.

Signed

For Tytan PG Limited - Signature, Name, Position, Date.

The Designer - Signature, Name, Credit preference (full name / first name and surname initial), Date.

Schedule 1: the Design - the submitted artwork and mock up views are attached to the signed agreement.