- Website Terms of Use

Last updated: 24th April 2024

1.1 Us: We are Ruroc Limited (company number 07450896) with registered address at Unit 2 Barnett Way, Barnwood, Gloucester GL4 3RT and we own and operate this website (Site).

1.2 Agreement: Your use of the Site is subject to these Terms of Use. By accessing our Site, you agree to these terms.

1.3 Site and Terms of Use updates: We may update our Site and these terms from time to time and may notify you of any changes we make, including any revisions to our Terms of Use. You can see when we last changed these Terms of Use by referring to the ‘Last updated’ statement above. Your use of the Site constitutes your acceptance of its Terms of Use.

1.4 Site availability: We make reasonable efforts to ensure the Site is available at all times. However, we cannot guarantee that the Site will always be free from errors or omissions. In addition, although we make reasonable efforts to update the information on our Site, we do not guarantee that the content on our Site is always accurate, complete or up-to-date.

1.5 Intellectual Property Rights: We are the owner or the licensee of all intellectual property in our Site, and all text, pictures, videos and other content published on it. You may not print or otherwise make copies of such content without our express permission.

1.6 Limit of Liability: To the maximum extent possible, we expressly exclude:

1.6.1 all conditions, warranties and other terms that might be implied by law into these Terms of Use; and

1.6.2 any liability to you, whether arising under these Terms of Use or otherwise in connection with your use of the Site.

This is a comprehensive limitation of liability that applies to all damages of any kind. Nothing in these Terms of Use is intended to exclude or limit any lawful liability, in particular your consumer or statutory rights that cannot be excluded. The Terms of Use do not exclude or limit our liability to you for death or personal injury resulting from our negligence or that of our employees or agents.

1.7 Bugs and Viruses: We do not guarantee that our Site will always be free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform in order to access our Site.

1.8 Restrictions:

Your permission to use the Site is personal to you; you may not use the Site for commercial purposes. Your use of the Site is conditional on your compliance with the following rules of conduct. You agree you will not:

1.8.1 use the Site for any fraudulent or unlawful purpose;

1.8.2 use the Site to defame, abuse, harass, threaten or otherwise violate the rights of others, including, without limitation, others’ privacy rights or rights of publicity;

1.8.3 misuse our Site by knowingly introducing malicious or technologically harmful programmes;

1.8.4 attempt to gain unauthorised access to our Site, the server on which our Site is stored or any server, computer or database connected to our Site;

1.8.5 falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Site or express or imply that we endorse any statement you make;

1.8.6 modify, translate, reverse engineer, or disassemble any portion of the Site;

1.8.7 remove any copyright, trade mark or other proprietary rights notice from the Site or materials originating from the Site;

1.8.8 frame or mirror any part of the Site without our express prior written consent;

1.8.9 create a database by systematically downloading and storing Site content;

1.8.10 use any manual or automatic device in any way to gather Site content or reproduce or circumvent the Site without our prior written consent. Notwithstanding this, we grant online search engines limited permission to reproduce materials from the Site for the sole purpose of creating publicly available searchable indices.

1.9 Product images: the images of our products on the Site are for illustrative purposes only. Products may vary slightly from the images posted on the Site. We cannot guarantee that your computer's display of the products’ colours is an accurate display.

1.10 Your links: You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our Site in any website that is not owned by you. Our Site must not be framed on any other Site, nor may you create a link to any part of our Site other than the home page. We reserve the right to withdraw linking permission without notice.

1.11 Site links: Where our Site contains links to other Sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those Sites or resources. We are not responsible for external sites or resources; your use of third party websites and resources is at your own risk. We may block any links to or from the Site.

1.12 Privacy policy: We may collect and use information about you in accordance with our privacy policy. You can view a copy of this policy in Section Two of this document.

1.13 Termination: These Terms of Use are effective until terminated. We may, at any time and for any reason, terminate your access to or use of the Site. We and our affiliates shall not be liable for any termination of your access to the Site.

1.14 Governing law: These Terms of Use will be governed by and construed in accordance with English law; the courts of England will have non-exclusive jurisdiction over any claim or dispute arising under or in connection with these Terms of Use.

1.15 Ambassador meeting terms: We cannot recommend, or arrange any meet-ups via our Site. Further, we do not verify the identity of those who register to use our Site. Any meetings you arrange with other registrants to our site are at your own risk and we shall have no responsibility or liability for them. If you are under 18, you should always ensure that you have your parents or guardians full consent to use our Site.


These terms and conditions govern the sale of goods to you by Ruroc Limited, registered in England and Wales company no. 7450896 whose registered office is at Unit 2 Barnett Way, Barnwood GL4 3RT, United Kingdom. Sales made be made through our website, by email, or over the phone with us (hereafter "" or "us"). We trade as an independent merchant of ski/snowboard and motorcycle helmets, goggle systems and other related products and accessories.

Please read these conditions carefully before purchasing goods from us. By ordering our goods, you agree to be bound by these terms and conditions.


1.1.1. Our shopping pages will guide you through the steps you need to take to place an order with us. Our order process allows you to check and amend any errors before submitting your order to us. Please take the time to read and check your order at each page of the order process. Please ensure that the information you provide during the order process is complete, true and accurate.

1.1.2. The prices payable for goods that you order are as set out on our website. The prices are inclusive of VAT. will not be able to process VAT refunds for international customers.

1.1.3. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.

1.1.4. Unless stated otherwise on the product detail page or at checkout, you will be required to pay for delivery. Delivery costs will be calculated based on your shipping location.

1.1.5. We take all reasonable care to ensure that the price of the product advised to you is correct. However, it is possible that, despite our efforts, some of the goods on our site may be incorrectly priced. If we discover an error in the price of the goods you have ordered we will contact you to inform you of this error and we will give you the option of continuing to buy the goods at the correct price or cancelling your order. We will not process your order until we have your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat the order as cancelled and notify you in writing.

1.1.6. When you place an order to buy goods from us, you will be sent an automated e-mail by confirming receipt of your order and setting out the details of your order. This does not constitute an acceptance of your order.

1.1.7. We must receive payment of the whole of the price of the goods that you order before your order can be accepted. Acceptance will be complete once we have received full payment from you and when you receive our Dispatch Confirmation E-mail. Any goods on the same order which have not been confirmed in a Dispatch Confirmation E-mail as having been dispatched do not form part of that contract. The acceptance of the order brings into existence a legally binding contract between us.

1.1.8. All ownership, title and risk of loss or damage in the goods you have bought passes to you at the point and time at which such goods leaves our warehouse.

1.1.9. For some products, Ruroc will accept a non-refundable deposit to reserve a buy option on that product. Where the product is a pre-order, the deposit will constitute an agreement to allow you first option to purchase, at full price, the item in question when it becomes available. You will be contacted by customer service in order to complete your order when the item becomes available. You will have 14 days to complete your order. Your deposit does not form a legal obligation to purchase the item but will be forfeited in the event you do not proceed with your order within the 14 day timeframe stated above.


1.2.1. At we want you to be delighted every time you shop with us. Occasionally though, we know you may want to return goods as follows:

(a) The Crash Replacement Scheme: this scheme is available worldwide and guarantees a 50% discount on the replacement of the broken component whether it is just the lens, mask or the solo helmet. For Crash Replacement Scheme terms please see Schedule 1.

(b) Ruroc Fit Guarantee. We want you to be happy with your helmet therefore Ruroc offers free exchanges & returns in the UK, EU & United States.

(i) The goods should be returned to us in the condition they were delivered to you. Exchanges are made subject to the availability of alternative goods and at the discretion of If you wish to return goods please contact us within 14 days of the purchase.

(c) Cancellation:

(i) You may cancel your contract with us any time after entering into your contract up to the fourteenth day after the day on which the first of the goods come into your physical possession or a person (other than a carrier), as identified by you to us, takes possession of them. Cancelling your contract has the effect of ending the obligations between us subject to us reimbursing your costs and returning the goods to us in the condition in which you received them. If you wish to cancel your contract you must write to us at the following address: informing us of your name and address, confirming you wish to cancel and which goods you wish to cancel the purchase of. If you have received the goods before you cancel your contract, you must return the goods to our contact address at your own cost and in the condition in which they were received.

(ii) Once you have notified us that you are cancelling your contract, any sum debited to us from your credit card will be credited to your account as soon as within 30 days of your order PROVIDED THAT you return to us any goods you received in the condition they were in when delivered to you. If you do not return the goods delivered to you or do not pay the costs of delivery, we shall be entitled to deduct the direct costs of recovering the goods from the amount to be credited to you.

1.2.2. Our returns policy does not apply to custom made goods a) supplied to your own specification or b) made to order based on specifications supplied by us.

1.2.3. Please send any item(s) you intend to return in the original packaging to: Ruroc Limited, Unit 2 Barnett Way, Barnwood GL4 3RT.

1.2.4. You must print out the 'returns' email that we have sent you and enclose it within the box used for the returned goods.

1.2.5. Unless agreed by us beforehand, we cannot accept returns if you deliver them to us by hand.

1.2.6. A Free Returns label will be included in your parcel if your location is one of the UK, EU or United States. We recommend all other returns use a recorded delivery service if the value of the return is more than £50.00 (fifty pounds sterling).


1.3.1. All goods advertised on the site are subject to availability. If an item that you wish to order is unavailable, we shall inform you by telephone or e-mail.

1.3.2. If we are unable to dispatch goods, we reserve the right to cancel your order and refund any payment taken without further obligation to fulfil your order.

1.3.3. We reserve the right to cancel your order if a) we have insufficient stock to deliver the goods you ordered, b) we do not deliver to your area, c) you place an order to a British Forces Post Office (BFPO) address, an Army Post Office (AMO) address or a PO Box, or d) one or more goods you ordered was listed at an incorrect price due to typographical error or an error in the pricing information received by us from our suppliers. We may take pre-orders on goods not currently held in stock but will always indicate this. However, subject to clause 1.6.5, we are not responsible for any losses or damage that may occur if we fail to supply goods due to the aforementioned reasons in a), b), c) and d) of this clause.


1.4.1. We will deliver your goods to the address you give us at the time of the order.

1.4.2. Delivery will be made as soon as possible within 30 days of your order being placed except in cases where the order is a pre-order or reservation with a date shown beyond the 30 day window at the point of order. See Schedule 2 below for further details.

1.4.3. Orders made on Friday will be processed on the following business day.

1.4.4. Costs of any priority, express or courier services will not be refunded after booking.

1.4.5. Once we begin the delivery process you will not be able to cancel any contract you have with us for additional services carried out by us (for example, gift wrapping).

1.4.6. All parcels must be signed for and acknowledged on delivery. If no one is available to accept delivery, we will attempt another delivery and hold your parcel for up for 7 days. If we are unable to deliver after 7 days, we will consider the delivery as failed and your parcel will be returned to On receipt of a failed delivery, shall refund the order value less the delivery charge.

1.4.7. reserves the right to change the delivery service you choose if there are reasons preventing that service from delivering. If the delivery service we choose to use is typically cheaper than the service you originally selected, we will refund you the difference.

1.4.8. It is your responsibility to notify us if you have not received your order within 21 days of receiving the estimated delivery date or our invoice, whichever arrives later. If you do not notify us within this time period we will assume you have received your goods and we shall have no liability to you.

1.4.9. We reserve the right to reject requests for refunds for Next Day Delivery goods which have arrived late owing to unforeseen circumstances beyond our control, such as exceptionally poor weather conditions or customs delays.

1.4.10.Further details on shipping and delivery including costs can be found in Schedule 2.


1.5.1. On receipt of your goods, please check them carefully for any defects. If you believe that any of our goods may be defective or of unsatisfactory quality, please notify us at within 10 working days of receiving the goods. We are not liable for any defective or poor-quality goods if you notify us after 10 working days of you receiving the goods. We ask that you take reasonable care of your goods while we investigate your claim. Please do not return any goods which you believe to be defective before contacting us.

1.5.2. If you are returning goods from outside the UK, you are responsible for the return postage costs and retaining proof of postage. If the goods are confirmed to be defective, we will reimburse you for reasonable return postage costs. If your entire order is faulty or damaged, the original delivery charge will be reimbursed.

1.5.3. All claims against damage, loss or late delivery of your order must also be taken up by you with the post/parcel carrier service provider. will always look to help and may be able to offer advice on how to deal with your claim against any such post/parcel carrier service provider.


1.6.1. We only supply our goods for private use. You agree not to use the goods for any commercial, business or resale purposes.

1.6.2. If you notify a problem to us under Clause 5, you can ask us to a) replace or repair any goods that are damaged or defective, or b) refund you the value of your goods in whatever way we choose.

1.6.3. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable, that was not caused by any breach on our part, business losses and losses to non-consumers. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

1.6.4. With regard to the Crash Replacement Scheme,’s total liability is limited to the amount set out in Schedule 1.

1.6.5. Notwithstanding the foregoing, nothing in these terms and conditions is intended to limit any rights you might have as a consumer under applicable local law or other statutory rights that may not be excluded nor in any way to exclude or limit our liability to you for any death or personal injury resulting from our negligence.


We reserve the right to make changes to our policies and Terms and Conditions at any time. We will use reasonable endeavours to notify you of such changes. You will be subject to the policies and terms and conditions in force at the time that you order goods from us, unless any change to those policies or these conditions is required to be made by law or government authority (in which case it will apply to orders previously placed by you). If any of these conditions is deemed invalid, void, or for any reason unenforceable, that condition will be deemed severable and will not affect the validity and enforceability of any remaining condition.


1.8.1 Force Majeure Event means any circumstance not in Ruroc’s reasonable control including, without limitation:

(a) acts of God, flood, drought, earthquake or other natural disaster;

(b) an epidemic or pandemic including, but not limited to, severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) which causes COVID-19 (and any variation and/or mutation of such virus) or any other contagious disease, novel coronavirus (COVID-19) and in each case, any effects arising from or in connection with the same including, but not limited to, any actions, recommendations, announcements or restrictions, related to its subject matter (whether made by a government body, authority, public health organisation or other similar official body) which affect our performance under these terms;

(c) terrorist attack, civil war, civil commotion or riots, war, threat of or preparation for war, armed conflict, imposition of sanctions, embargo, or breaking off of diplomatic relations;

(d) nuclear, chemical or biological contamination, or sonic boom;

(e) any law or any action taken by a government or public authority, including without limitation imposing an export or import restriction, quota or prohibition;

(f) collapse of buildings, fire, explosion or accident; and

(g) interruption or failure of utility service.

1.8.2 Provided we have complied with clause 1.8.4 if (and to the extent that) we are prevented, hindered or delayed in or from performing any of our obligations under these terms by a Force Majeure Event, we will not be in breach of our contract with you or otherwise liable for any failure or delay in the performance of such obligations. The time for performance of such obligations will be deemed extended accordingly.

1.8.3. We shall:

(a) as soon as reasonably practicable after the start of the Force Majeure Event, notify you in writing of the Force Majeure Event, the date on which it started, its likely or potential duration, and the effect of the Force Majeure Event on our ability to perform any of the obligations under the terms; and

(b) use all reasonable endeavours to mitigate the effect of the Force Majeure Event on the performance of our obligations.

1.8.4. If a Force Majeure Event is prevailing or predicted at the date of your order we will be entitled to relief under clause 1.8.2 only if:

(a) at the date of your order, we had good reason to believe that we would be able to perform our obligations notwithstanding the Force Majeure Event; or

(b) prior to the delivery date, we had advised you in writing of any risk of us being affected by the Force Majeure Event.

1.8.5. If the Force Majeure Event prevents, hinders or delays the performance of our obligations for a continuous period of more than [4] weeks, you may cancel your order by giving [7] days’ written notice.


1.9.1. is a UK website and all goods are shipped from the UK.,, and are UK websites and all goods are shipped from the UK.,,, and are EU sites and ship from the EU. is a US website and all goods are shipped from the USA.

1.9.2. All goods are sold in accordance with Incoterms® 2020, Carriage and Insurance Paid To (CIP) basis. We make no representation and accept no liability in respect of the import or export of the goods you buy. Any such additional charges or permits levied or required for customs clearance must be borne by you.

1.9.3. Australian, Canadian and ROW customers please check local customs import regulations before placing any orders for deliveries outside the UK as they may be liable to customs duties or taxes.,,, and are UK websites and all goods are shipped from the UK.


You acknowledge and agree to be bound by the terms of our privacy policy, which can be found at Section Two of this document.


1.11.1.No person other than you or us shall have any rights to enforce any of these terms and conditions, whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

1.11.2.These terms and conditions and any dispute or claim arising from them shall be governed by English law.

1.11.3.The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising from these terms and conditions

1.11.4.These terms and conditions, together with our current website prices, delivery details, contact details, website terms of use and privacy policy, set out the whole of our agreement relating to the supply of goods to you by us. Nothing said on our behalf should be understood as a variation of these terms and conditions or as an authorised representation about the nature or quality of any goods offered for sale by us. Save for fraud or fraudulent misrepresentation, we shall have no liability for any representation being untrue or misleading.



The Crash Replacement Scheme must be added to your purchase of an EOX, ATLAS, LITE, NIX or RG1-DX before completing checkout. The Crash Replacement Scheme option is only available at time of original purchase of an EOX, ATLAS, LITE, NIX or RG1-DX and is non-refundable. will always endeavour to provide the component you choose but we reserve the right to substitute an alternative component should your preference not be available at the time of redemption. The extent of's liability under this program will be the cost of refunding the Crash Replacement Scheme fee, where applicable. The Crash Replacement Scheme is non-transferrable. The Crash Replacement Scheme can be redeemed any time within two years after the original purchase. The original receipt must be provided and the original damaged components should be returned to at the time of redemption before the 50% discount can be claimed. Standard shipping rates will apply. The Crash Replacement Scheme cannot be used to redeem, or used in conjunction with, any other offer or promotion and the 50% discount will only apply to the full RRP set by at the time the scheme is claimed. Crash Replacement can only be used to purchase a limited edition helmet if the helmet you bought was also a limited edition helmet. The offer may be withdrawn at any time. Crash Replacement can only be redeemed against the same helmet style that was originally purchased.




All UK, Canadian, Asian, African and Southern Hemisphere (Australia, New Zealand & South America) orders are shipped direct from our UK warehouse in Gloucester, United Kingdom.

All United States orders are shipped from our USA warehouse in Los Angeles, United States.

All EU orders are shipped from our EU warehouse in the Netherlands, EU.

Delivery Times are based on standard working days (Monday to Friday).

North American orders placed on Friday after 2 pm EST will be posted on the next working day (usually Monday unless it is a public holiday).

European, Asian, African and Southern Hemisphere orders made on Friday after 12pm London local time will be posted on the next working day (usually Monday unless it is a public holiday).


All UK, EU & contiguous USA (i.e. the lower 48 states of the United States) orders over £100/€100/$100 are delivered free of charge and eligible for free returns & exchanges.

For all other countries costs are displayed live on the site in the checkout area. Add your required goods to the basket and enter your address details to get an accurate quote at checkout.


Delivery speeds vary from country to country but you can select the speed and price that suits you best at checkout.

Add your gear to the basket and proceed to checkout for accurate and up to date information regarding shipping times.

Christmas Delivery - UK and E.U. (Continental Europe - including Switzerland)

Christmas Delivery is guaranteed on orders of any goods that are actually in stock and that are bought before 12pm London local time on 19th December.

If the error is the fault of in any way for, example, if are late to dispatch the helmet, then will refund the shipping in full and apply a discount to your order by way of apology.

Christmas Delivery - USA + Canada

Christmas Delivery is guaranteed on orders of any goods that are actually in stock and that are bought before 2pm EST on 15th December.

If the error is the fault of in any way, for example, if are late to dispatch the helmet, then will refund the shipping in full and apply a discount to your order by way of apology!

Christmas Delivery - Sweden, Denmark, Norway and Finland

Christmas Delivery is guaranteed on orders of any goods that are actually in stock and that are bought before 12pm London local time on 19th December.

If the error is the fault of in any way, for example, if are late to dispatch the helmet, then will refund the shipping in full and apply a discount to your order by way of apology.

Christmas Delivery - Asia, Africa, Australia and New Zealand

Christmas Delivery is guaranteed on orders of any goods that are actually in stock and that are bought before 12pm London local time on 12th December.

If the error is the fault of in any way, for example, if are late to dispatch the helmet, then will refund the shipping in full and apply a discount to your order by way of apology.

Christmas Delivery - South America

Christmas Delivery is guaranteed on orders of any goods that are actually in stock and that are bought before 12pm London local time on 12th December.

If the error is the fault of in anyway, for example, if are late to dispatch the helmet, then will refund the shipping in full and apply a discount to your order by way of apology.

Will I have to pay duty or import taxes when ordering to Canada?

Yes. Canada is very strict on import charges. Ski/Snowboard helmets have a Canadian customs code of 6506109000. This means that there will be an 8.5% import duty fee to pay for all helmet orders shipped to Canada. This is not paid to; the courier you select will handle this and collect it from you on delivery.

Each state in Canada also has a mix of taxes called HST, GST and PST (Harmonized, Goods and Provincial sales tax). Below is a list of what the taxes applied to each state, please note that this was accurate as of September 1st 2016 and that you should check here with the CBSA for live information.

If you believe you have been charged too much and would like a refund of the excess fees you can fill in a B2G Informal Adjustment Form and you can find that here: will not be able to process VAT/GST refunds for international customers.



Pre-Ordering is any order placed that is for an upcoming product, unreleased line or out-of-stock product in order to reserve it before it becomes available.

Ruroc offers pre-orders or reservations on certain products before they are launched for sale. This gives customers the option to secure limited edition helmets or products in advance.

There are two forms of ‘pre-order’ at Ruroc:

(a) A ‘pre-order’ collects the payment for the full amount at the point of purchase & secures your items.

(b) A ‘reservation’ collects a non-refundable deposit to reserve an ‘option-to-buy’ in advance of other customers at the point or just prior to the product being made available to buy in full. When the product becomes available you will have 14 days from the point customer service contact you to complete your purchase. Any deposit made will be deducted from the total purchase price of the item. In advance of the release of the product, Ruroc’s customer service team will contact you directly to complete your order & pay the balance due. A ‘reservation’ does not constitute a legally binding contract to buy the item. If you do not complete your purchase within 14 days of being contacted by customer service your reservation deposit will lapse.


Email, or contact us on social media with your order number with what you’d like to change it to and one of our team will get it sorted!


Your order will be shipped by the date stated on the product page. Reservations may not have a specific date at the point a deposit is placed - in this case Customer Service will keep in contact & provide regular updates on expected delivery dates.


All pre-orders are cash transactions from the customer to Ruroc Ltd. These transactions are an advance payment to reserve the gear available exclusively at

All pre-order sales follow a 14 day return policy after the date of receiving. If for any reason you are not happy with your helmet simply return it in a new, re-sellable condition. Pre-Order transactions can be cancelled at any time before your order has shipped, all you need to do is contact us on or by any of our social media accounts!

Ruroc is committed to giving the most up-to-date and relevant information regarding the release of new products. Although we plan to ship your helmet on the stated date on the product page, Ruroc assumes no responsibility if any reason or outside cause interferes with our production or shipping schedule.

We make sure the information provided on our website is the latest and most accurate. Ruroc are not liable for misinterpretation of pre-order information.

More questions or comments about pre-orders?

Feel free to email us on or message us via our social media accounts.


Further information and Klarna’s user terms are below. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy statement.

It looks like you're based in