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Escape the dark clouds

This helmet saves lives in more ways than one. Riding gives us all a sense of purpose. A sense of freedom and clarity that is hard to find anywhere else. At Ruroc, both riding and the community have changed our lives, and we want to give back. To say thank you for their continued incredible work, we are donating $10 for every ATLAS 3.0 Prime sold to selected mental health charities who work tirelessly to help remind all of you that we can escape the dark clouds, together.

Launching September 9 at 00:01 (London time).
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Introducing the Atlas 3.0 Prime, a contemporary flat-grey with a high-gloss finish to create a stylish and understated silhouette, while saving lives in more ways than one.

Giving Back

At Ruroc, both riding and the community have changed our lives, and we want to give back. To say thank you for their continued incredible work, we are donating $10 for every Atlas 3.0 Prime sold to selected mental health charities.
Learn more about the Atlas 3.0. An entire ground-up redesign of our best-selling helmet. It’s Protection Re-Engineered, taken to a whole new level. Learn More

About the launch

When is the launch?

September 9 at 00:01 (London Time)

When will orders be shipped?

Estimated dispatch date for the ATLAS 3.0 Prime is September 27

What if I buy the wrong size?

No problem! You have 14 days from receiving your helmet to decide if it’s right for you. If you need to return or exchange your helmet for any reason simply visit our returns page Returns
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