We’re giving you the chance to win one of three Atlas 3.0's every week until 26 March. Enter your email below to be in with a shot of winning every Wednesday up till then. Check your inbox after entering for more ways to win!
Winners will be announced on Instagram every Wednesday (19:00 London time).
Discover the ATLAS evolution
New range launches 26 March 00:01 (London Time)
Get Ready For The Reveal
12 March - 19:00 (London Time)
Join us for our first ever Live Premiere on 12 March at 19:00 (London time) as we reveal all about the new Atlas 3.0. The event will showcase our most advanced helmet ever in all it's colourways and give the lowdown on every groundbreaking new feature (and there's a tonne of them!), as well as introducing you to the team behind the design, who will be answering all your burning questions. Enter your email below to register for your reminder!
Redesigned. Re-Engineered. Refined.
Developing the perfect helmet
Improving on our best-selling product of all time was no small accomplishment. We’ve learned, adapted and innovated, to create the most advanced helmet Ruroc has ever made.
Premium Materials
The most advanced yet
Building the perfect Atlas system has never been easier. The 3.0 comes with new and improved options to give you the perfect fit and finish, right out of the box.
Improved Comfort
New Functionality
Revolutionary Technology
Evolutionary Thinking
We redefined the market for helmet accessories with the Shockwave system in 2020. We’ve developed and improved this system into something completely game-changing for 2021.
