Discover the ATLAS evolution

New range launches 26 March 00:01 (London Time)

Get Ready For The Reveal

12 March - 19:00 (London Time)

Join us for our first ever Live Premiere on 12 March at 19:00 (London time) as we reveal all about the new Atlas 3.0.
The event will showcase our most advanced helmet ever in all it's colourways and give the lowdown on every groundbreaking new feature (and there's a tonne of them!), as well as introducing you to the team behind the design, who will be answering all your burning questions. Enter your email below to register for your reminder!

Redesigned. Re-Engineered. Refined.

Developing the perfect helmet

Improving on our best-selling product of all time was no small accomplishment. We’ve learned, adapted and innovated, to create the most advanced helmet Ruroc has ever made.

Premium Materials

The most advanced yet

Building the perfect Atlas system has never been easier. The 3.0 comes with new and improved options to give you the perfect fit and finish, right out of the box.

Improved Comfort

New Functionality

Revolutionary Technology

Evolutionary Thinking

We redefined the market for helmet accessories with the Shockwave system in 2020. We’ve developed and improved this system into something completely game-changing for 2021.
It looks like you're based in