The Ruroc team brought the ATLAS 4.0 to Sin City this Saturday for our second Demo Day and the very first opportunity for customers to ride out in one of the 18 new designs!
Attendees got take part in an exclusive ride-out on the famous Vegas streets, as well as interactive sessions and talks from our Brand and Engineering teams, including a showcase of the brand new Chain rider-rider communications app.
How the day went down

Arrival

Welcome

Helmet Collection

Ride-out

The engineering behind the design

Brand / Campaign
- By Neal Duffy (Head of brand)

The future for enginehawk
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