On January 29, Ruroc took over the iconic motorbike venue @BikeShedMotoCo for our first ever Demo Day for the ATLAS 4.0! Featuring an in-depth ATLAS 4.0 experience, where the team showcased the ATLAS journey so far, revealed the huge advances in safety and comfort we have made for the 4.0, refinements and new artworks as well as an exclusive look at 'Project R'. And there were helmets to try on, of course...