US Demo Day

Feb 5 - Las Vegas

The Ruroc team brought the ATLAS 4.0 to Sin City this Saturday for our second Demo Day and the very first opportunity for customers to ride out in one of the 18 new designs!

Attendees got take part in an exclusive ride-out on the famous Vegas streets, as well as interactive sessions and talks from our Brand and Engineering teams, including a showcase of the brand new Chain rider-rider communications app.

How the day went down



Helmet Collection


The engineering behind the design

Brand / Campaign

- By Neal Duffy (Head of brand)

The future for enginehawk

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