About Ruroc
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The Ruroc Mission

To construct insane gear

Riding Ruroc means knowing the value of getting out early to cut the first lines, finishing after dark to make the most of the days and pushing yourself to do something more than the next guy.

We built Ruroc because we know what challenges face extreme riders. These obstacles don’t stop us doing what we love, they push us to find ways around them.

Our mission is to construct the most insane gear to enhance protection in extreme environments!

Action sports aren’t for the faint hearted and you’ve got the opportunity to join a crew of the most insane riders across the globe... Ride Ruroc and put our gear to the test.

Our Gear

The principals of Ruroc

Ruroc has 4 core principals that guide us whether it's in product design, athlete sponsorship or even down to how we engage with our fans.

  • 1. We must be unique. The gear we create, the markets we tackle, we must be like nothing else in our category.
  • 2. Our gear must have added performance benefits. We don't build anything that wont make riding an easier and all round better experience!
  • 3. Our Fans have to have their say. If we don't have fan approval then we don't make it. New products will always be led by our fans.
  • 4. Whatever we create, wearing it will make you step out of your comfort zone. If it doesn't, then it's not a Ruroc.

Test what we've built, guide how we build it. Complete our mission and Ride Ruroc where you need it most!