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Ruroc helmets
Stand out or Stand down

Google ‘helmets' and you'll see the same design from a million different brands. It seems like the industry has forgotten who they're selling to. Brands no longer design what the rider wants, but what a stores purchasing manager thinks is safe to buy. We aren't down with that cr*p. We make helmets for the rider, and that means focusing on the things that matter to them; unique helmet design, high levels of protection and a company that seriously gives a sh*t.

Stand out or Stand down. Protection Re-engineered.